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    Optional Community Workshop

    Session: Engaging with Executive Audiences (Sales & Account Management)

    Closed to Sponsors - Engaging with Executive Audiences (Sales & Account Management Community)

    Monday, January 22, 2024
    2:00pm – 2:45pm ET
    Location: Caribbean Ballroom 4-7
    Closed to Sponsors

      Speaker(s)

    • Anna Bunger

      Executive Director, Market Insights & Consulting
      Consortium Health Plans

    • Heather Siebenaler

      Principal Account Manager
      Blue Cross and Blue Shield of Minnesota

    • Andrea Wilson

      Senior Leader, Major Accounts
      Blue Cross and Blue Shield of Minnesota

    Cultivating executive-level relationships is key in National Account sales and retention strategies, but finding mutually beneficial ways to forge and maintain these partnerships can be difficult. Join this interactive workshop to hear best practices from BCBS colleagues around opening communication lines with executives and receiving buy-in to successfully engage an executive audience. Pivoting to a more tactical discussion, the session will also outline how to effectively leverage Consortium products and tools to enhance your personal sales toolkit at the executive level and beyond.

    This session is closed to sponsor attendees