Horizon, Director, Sales Enablement & Education
Horizon Blue Cross Blue Shield of New Jersey
As Director, Sales Enablement and Education for Horizon BCBSNJ, Jeff and his team are charged with increasing sales results by providing consistent, scalable services that allow the entire sales force (and consultant partners) to add value at every “customer” interaction. In addition, he has strategic oversight of all benefit consultant / master broker marketing and Horizon’s presence at key industry events. Jeff has been with Horizon for 18 years and in that time his previous positions have been: Director, Marketing, National and Labor Markets & Sales Education, Director, Consumer/Group Marketing & Sales Education and Sales Education Manager. In those roles he was responsible for marketing across all 8 sales segments, Horizon EXPAND’s ancillary domains, and the professional development of the Horizon sales force.
Prior to his tenure with Horizon, Jeff worked with CIGNA Health Care as Director, Promotions, Sponsorships, and Events and as Manager, Member Marketing for AETNA Health Plans.
Jeff is a graduate of Ohio University and resides in Jersey City, NJ (which is either exit 15E, 15X or 16E depending on traffic).
Monday, January 22, 2024
3:15pm - 4:00pm ET