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Full Schedule

Click HERE to download the Agenda at a Glance PDF

Full Schedule

  • Monday, January 22, 2024
  • 11:00am – 5:00pm ET
    Registration (sponsored by Hello Heart)
  • 2:00pm – 2:45pm ET
    Delivering our Brand Promise to Serve as the Member’s Champion
  • 2:00pm – 2:45pm ET
    Engaging with Executive Audiences (Sales & Account Management)
  • 2:00pm – 2:45pm ET
    Leveraging Artificial Intelligence to Prevent Misdiagnosis (Clinical Community)
  • 2:00pm – 2:45pm ET
    Network Portfolio Positioning: Selling Select Networks & BlueHPN (Network)
  • 2:00pm – 2:45pm ET
    Optimize Blue’s UDS Performance (Actuarial & Underwriting)
  • 2:00pm – 2:45pm ET
    RFP Process – Mastering the Art with Insights from Industry Peers (Proposal Development Community)
  • 2:45pm – 3:15pm ET
    Connection Break
  • 3:15pm – 4:00pm ET
    Building Community: Using Collective Experiences as Part of Your Marketing Strategy (Marketing & Communications)
  • 3:15pm – 4:00pm ET
    Consultant Lightning Round (Consultant Relations Community)
  • 3:15pm – 4:00pm ET
    Engaging with Executive Audiences (Sales & Account Management)
  • 3:15pm – 4:00pm ET
    Network Portfolio Positioning: Selling Select Networks & BlueHPN (Network)
  • 3:15pm – 4:00pm ET
    Optimize Blue’s UDS Performance (Actuarial & Underwriting)
  • 4:00pm – 5:00pm ET
    Boys & Girls Club Giving Back
  • 5:00pm – 6:00pm ET
    Private Reception
  • 5:00pm – 6:00pm ET
    Sponsor Cocktail Reception
  • 6:00pm – 9:00pm ET
    Sales Advantage 2024 Welcome Reception (sponsored by Coupe Health, HSA Bank, Prealize & Summus)
  • Tuesday, January 23, 2024
  • 7:00am – 7:45am ET
    Breakfast (sponsored by Headspace)
  • 8:00am – 8:10am ET
    Welcome to Sales Advantage
  • 8:10am – 9:00am ET
    The Blueprint for Success: BCBS Strategic Priorities
  • 9:00am – 9:45am ET
    The Current & Future State of the Healthcare Industry
  • 9:45am – 10:05am ET
    Break & Sponsor Expo
  • 10:05am – 10:45am ET
    A Prescription for Affordability with Synergie Medication Collective
  • 10:45am – 11:45am ET
    Insights from BCBS Consultant Partners
  • 11:45am – 11:50am ET
    Stretch Break
  • 11:50am – 12:20pm ET
    Network Optimization: Introducing the Blue National Physician Performance Dataset
  • 12:20pm – 1:20pm ET
    Lunch
  • 1:00pm – 2:00pm ET
    Sponsor Expo
  • 2:00pm – 2:45pm ET
    Beyond Chronic Care: Anticipating & Addressing Changing Population Needs (sponsored by Teladoc Health)
  • 2:00pm – 2:45pm ET
    Bridging Equity & DEI Gaps Across the Reproductive Health Continuum
  • 2:00pm – 2:45pm ET
    Managing Pharmacy Costs & Emerging Therapies for Large Employers
  • 2:00pm – 2:45pm ET
    Network Optimization: Use Cases for the Blue National Physician Performance Dataset
  • 3:00pm – 3:45pm ET
    Empowering Health Plans: Unlocking the Potential of Cancer Care Optimization (sponsored by Private Health Management)
  • 3:00pm – 3:45pm ET
    Evaluating & Implementing Effective Mental Health Programs for the Modern Workforce (sponsored by Learn to Live)
  • 3:00pm – 3:45pm ET
    Navigating Healthcare Policy Shifts: An Exclusive Legislative Update for BCBS National Accounts
  • 3:00pm – 3:45pm ET
    Using AI to Fight Fraud & Support Prepayment Controls
  • 4:00pm – 4:30pm ET
    Health Equity Is All of Us
  • 4:30pm – 4:45pm ET
    National Account Excellence Awards
  • 4:45pm – 5:30pm ET
    Trust & Rapport: The Foundation of Closing the Deal
  • 5:30pm – 6:30pm ET
    Sponsor Cocktail Reception (sponsored by Trust Mineral)
  • Wednesday, January 24, 2024
  • 7:00am – 7:45am ET
    Breakfast
  • 8:00am – 8:45am ET
    Driving Engagement & Value in the Commercial Market
  • 8:00am – 8:45am ET
    Innovating For Employers: Weight-loss Medications & Game-changing Metabolic Health Solutions
  • 8:00am – 8:45am ET
    Meeting Consumers Where They Are with Virtual & Advanced Primary Care
  • 8:00am – 8:45am ET
    Providing Data to Drive Decisions
  • 9:00am – 9:05am ET
    Welcome Back
  • 9:05am – 9:45am ET
    Connecting Our Members to Care
  • 9:45am – 10:25am ET
    Addressing Affordability & Cost Containment
  • 10:25am – 11:00am ET
    Connection Break
  • 11:00am – 11:45am ET
    The Stories Behind the Rx Wins
  • 11:45am – 11:50am ET
    Closing Remarks